our lifestyle

JayJay Joshua (Feat. Pressa) – They Ain’t Ridin’ is out now!

Check it out now, the new video of JayJay feat Pressa. We are very proud….

Have you seen our Believe That official movie? Check it out!

  This is where it all started. ‘Believe That’ Luxury street wear clothing line by…

Believe That Voice Kids

Dream… Believe… Achieve! The Voice Kids started last friday. Have you seen Ali-B in our…

And the winner is… JayJay

JayJay won the award for best young entrepreneur of Amsterdam! We are very proud of…

JayJay nominee for Young Talent Award!

JayJay is nominated for most succesfull entrepreneur of Amsterdam! At the age of 15, JayJay…

Believe That Fashion Show

Have you seen the after movie of the Believe That fashion show yet? Check it…

Check our hall of fame

Founded in 2017 by the 18 years old JayJay, Believe That received a lot of…

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see our collection

More styles, more prints & more everything.

This is the next generation of streetwear, BELIEVE THAT.