The Amsterdam-based JayJay – just 18 years old – started in 2017 the clothing brand Believe That. Shortly after the launch, the luxury streetwear brand received support from international artist like Drake, DJ Khaled, Future and Jamie Foxx. Only a few months after the official registration, the successful entrepreneur launched his new collection.
Believe That was coined after a conversation with JayJay’s business partner, George Dukes of Cash Money Records. JayJay always expressed himself through clothing and saw an opportunity to share his creativity with others. However, the clothing brand holds a larger message. With the name – Believe That – often proclaimed by international artists such as Drake and DJ Khaled – the young entrepreneur wants to inspire others to believe more in themselves and to follow their dreams.
’I try not to look at other people and I want to inspire others to do the same. Everyone has their own dream and walks their own path at their own pace. Believe in yourself. Believe That.’’ – JayJay Nissan, Founder & Owner Believe that.
The young entrepreneur, a student at the International School of Amsterdam, does not get his inspiration from the fashion industry only. He also has great interest in the music industry. In addition to his succesful clothing line he is now ready to show the world his musical talent. Sharing his empowering message through music and giving others the opportunity to do the same. He established Believe That Sound (2018), an independent record label with in house management. The first week of february he will launch his debut single ‘Watching you’ feat. Tory Lanez, BOEF & Ronnie Flex. This will be the first of many international collaborations. Believe That Sound is born.